Itree is officially rebranded as Objective

The same products Itree customers know and love still exist, but they are now officially part of the Objective family – as Objective RegWorks and Objective Reach

30 November 2020

Monday, 30 November 2020, marks the first official day of a new journey as Itree officially rebrands as Objective and the former Itree Wollongong campus is now Objective’s fourth world class development centre.

The same products Itree customers know and love still exist, but they are now officially part of the Objective family – as Objective RegWorks and Objective Reach, an exciting step forward for both solutions.

Now part of the Objective team, former Itree employees including CEO, Ben Hobby, remain dedicated to helping their customers to productively carry out the essential work of delivering safety, regulation, compliance and enforcement outcomes that make our communities safer places to live.

“It is a privilege to see this day arrive, it represents a major milestone in the journey of Objective RegWorks and Objective Reach. Under Itree, these products have delivered improved outcomes for government and communities for decades. Now an integral part of the Objective family, we will innovate and lift to a greater scale of providing exceptional community outcomes, through crafting outstanding software, delivered with excellence. “ – Itree CEO Ben Hobby.

“I have no doubt we will achieve great things. Objective and Itree shared many parallels and one of the most important ones being our people. Our people have a drive and passion for excellence that is ingrained in their DNA and this is something that can’t be created overnight. Therefore, we are going to see the magic really happen in this space.” – CEO Ben Hobby.

“Today marks a new chapter in this journey of two companies with similar values and visions becoming one. We are coming together just at the right time and we are going to make something outstanding with our combined experience and passion. This is the next major step to delivering #outstanding outcomes for our governments and communities. I look forward to continuing to work closely with Ben Hobby and the team as they rebrand to Objective.”

Objective RegWorks offers a suite of cloud-based industry solutions that address the regulatory processes of government agencies and customers including organisations such as the Department of Home Affairs (Aviation and Maritime Security), WorkSafe Tasmania, Queensland Rail, New Zealand Ministry of Primary Industries and Maritime New Zealand.

Objective Reach provides an innovative approach to child protection services and cross border data matching. It is a natural partner for Objective’s Connect solution, which was recently IRAP certified to Protected level on public cloud infrastructure. Objective Connect provides a highly secure way of exchanging more detailed case information.

Itree was acquired by Objective in July 2020. The two companies share parallels in terms of delivering outstanding outcomes for government and the community.

About Itree (Now Objective RegWorks and Objective Reach)

Itree developed intelligent software for government agencies and regulators in Australia and New Zealand. The solutions save lives and environments by improving safety, productivity and efficiency in the areas of regulation, compliance and enforcement. community outcomes.

About Objective

Objective Corporation (ASX:OCL) creates information and process governance solutions that are effortless to use and enable organisations to advance their own digital transformation.

Designed for regulated industries, these solutions turn the imperative of compliance, accountability and governance into an opportunity to streamline business processes and deliver the innovative services that customers expect.

With a heritage in Enterprise Content Management (ECM), Objective’s expanded solutions extend governance across the spectrum of the modern workplace; underpinning information, processes and collaborative work-spaces.