How Objective Connect email notifications are changing, and why.

New email notifications will deliver better branding and clearer communication.

Ever feel like you’re fighting a battle with your inbox?

As email traffic continues to increase, we want to ensure that the invitations and updates you send from Objective Connect are easy to identify and trusted by your external participants. In late July we’ll be updating the look and feel of email notifications, so:

  • Your brand is front and centre
  • The core message is even clearer
  • Any call to action is highlighted for the recipient
  • Delivery and display within each recipient’s email is clearer

Email is changing. We’re changing with it for an even better user experience.

Firstly, there’s more than ever before. You’re likely receiving over 120 emails a day and can expect over 5% more each year1. They’re increasingly being seen on small screen devices and after hours2 and even when we account for the sheer volume of spam in circulation, a majority are never opened3. Objective Connect’s enhanced email functionality will help ensure email notifications are easily identified, opened and completed.

We'll be in touch just before this enhancement is implemented, and invite you to share this blog with your users.

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1. Radicati Report; 2019. 2. IBM Benchmark Report 2018. 3. Campaign Monitor 2020.