Management Team
Tony Walls - Chief Executive Officer
Tony founded the business in 1987 and in 1991 began operating the business in the current company structure. He has been a Director of Objective Corporation Limited since 1991. Tony has extensive experience in the IT industry, has a Bachelor of Mathematics (Computing Science), a Graduate Diploma in Applied Finance (SIA) and is a Fellow of the Australian Institute of Company Directors.
Stephen Bool - General Manager Global Services
Stephen was appointed General Manager Professional Services in February 2005 and moved into the Global Services role during the course of 2008 taking responsibility for Professional Services, the Client Executive Team, and Customer Support Globally. Stephen has over 20 years experience in the IT industry, primarily in consulting and IT professional services. He has acted in sales, project management, technical, and business consulting capacities in his journey to general management roles with SPL WorldGroup and WorldGroup Consulting. He joined Objective from PeopleSoft where he held the position of Regional Director of PeopleSoft Global Services Australia and New Zealand. He holds a BSc and MBA both from Macquarie University.
John Giddings - Chief Financial Officer
John was appointed Company Secretary and Chief Financial Officer in July 2007. He has 10 years experience as a Company Secretary of listed entities. John has over 20 year’s business experience, 12 of which have been as a senior executive of public companies within the Information and Communications Technology (ICT) industry. John is a Chartered Accountant and an associate of the Institute of Chartered Secretaries Australia. He holds a degree in Economics and a Masters in Management.
David Gordon - General Manager Engineering
David was appointed General Manager Engineering in May 2006. He is responsible for leading the software engineering teams that develop and maintain the Objective product. With over 25 years experience in the software industry David has managed research and development teams at Nokia, American Express, Westpac, Sterling Software and led the $40m IT program to support the rollout of the 3G network at Optus.
Tony Hughes - General Manager, Sales Asia Pacific
Tony was appointed General Manager, Sales Asia Pacific in December 2006. He is recognised as a leader in the enterprise content management industry, with over a decade of experience. Tony has thirty years of business experience in Australia and North America in start-up and large multi-national environments. He has owned and operated his own companies and has a successful proven track record in business, sales and management. Tony has lectured for Sydney University on business leadership.
Adrian Rudman - General Manager Marketing
Adrian joined Objective in March 2000, and currently holds the role of General Manager Marketing. He has been involved in the information management industry for over 20 years. His experience extends from sales and services management, software research & development management through to implementation team management. Adrian has extensive experience in the implementation of information management solutions in large corporate and government organisations.
Simon Etherington - General Manager United Kingdom
Simon joined Objective in November 2009 with an extensive knowledge of the Public Sector and has over 20 years experience in the information technology industry. Simon joined Objective after a successful career of 11 years with SAP. During this time, he was instrumental in leading SAP's Public Sector business expansion in the UK and Ireland, tripling revenues over a three year period to make the Public Sector the largest UK division. As the Director of Public Sector and Utilities he also served on the executive board of SAP for United Kingdom and Ireland.
