Web Content Management

Operating in fast-paced and dynamic environments, today's organisations need to respond to market nuances with increasing urgency to stay competitive and react promptly to customer demands and expectations in the delivery of essential information and services.

Web sites are no longer merely brochure-ware, they are an extension of your entire organisation. They can be a portal into your operations, a source of reference, a supply chain, a lead generator and even a shop front. Sites are increasingly sophisticated and complex.

Ensuring web content remains relevant and current is a mammoth task and no longer the exclusive domain of the webmaster. With the web site forming such a critical role, the organisation must retain control of the process of publishing data and information.

Implementing web content management (WCM) is not only crucial to maintain the quality of information on the web site, it can provide significant efficiency, productivity and cost reduction benefits.

Authors can create content in any word processing package, submit for review through Objective's automated approvals process, and once approved, the content is published to the internet or intranet.

The solution delivers a clean transformation from word processing packages into HTML, provides the capability to develop corporate templates to retain consistency of layout and branding, easily control updates and ensure updates flow through all associated documents. You can elect to delay publication to coincide with a corporate event or outside business hours to reduce load. Objective maintains control of versions and revisions to comply with recordkeeping regulations and it maintains audit trails for evidentiary purposes.

As with all Objective solutions, WCM becomes an integral component of an organisation’s broader ECM strategy.