2005 ASX Announcements

Date: 21 November 2005

Leading analyst firm positions Objective in Visionaries quadrant for Enterprise Content Management

Objective Corporation (ASX:OCL), a leading provider of Enterprise Content Management (ECM) solutions, today announced that global IT analyst firm, Gartner, Inc. had positioned Objective in the Visionaries quadrant of its 2005 Magic Quadrant for Enterprise Content Management, published on 7 November, 2005¹.

Gartner’s 2005 ECM Magic Quadrant* analyses vendors that participate in the global ECM market, focusing on assessing the vendors and their products’ completeness, maturity and interoperability together with the vendors’ future market viability, which includes financial stability, overall strategy and organisational structure.

Mr Tony Walls, CEO Asia Pacific, Objective Corporation said: “Our position in the Visionaries quadrant is evidence of Objective’s resolute commitment to developing a world-class ECM suite and confirmation of the strength of Objective 7.

“During the past year Objective has welcomed many new customers, achieving growth in all targeted markets. We have achieved a market leadership position in Asia Pacific and continue to be a challenger in Europe.

“Our customers in these geographies consistently emphasise the value of Objective’s customer-centric business model. As educated and discerning buyers of enterprise software applications, customers demand reliable, easy to use, low-risk solutions. Customers recognise our willingness to accept responsibility for end-to-end delivery of solutions as a distinct advantage in forming a partnership with Objective.

“Customers are selecting large scale solutions for enterprise deployment, often across multiple organisations and distributed geographies.

“We continue to meet our customers’ demands through Objective’s robust, single ECM architecture supported by our long-term and very deep experience in implementing ECM solutions for customers and delivering real business outcomes,” said Mr Walls.

The 2005 ECM Magic Quadrant assesses vendors who have $10 million revenue (US dollars) or greater from core ECM components including: document management and library services, web content management, records management, workflow, document imaging and document-centric collaboration. Vendors must also operate in two major geographies.

According to Gartner, Visionaries have a clear vision of market direction and are focused on preparing for that, but they can still improve in terms of optimising service delivery.

-ends-

* The Magic Quadrant is copyrighted November 7, 2005,by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.